O’Neill Store Grand Reopening
To support the grand reopening of our refreshed O’Neill store in Orange County, California, I developed a suite of marketing and visual assets to generate excitement and deliver a cohesive in-store experience. I designed key components including promotional signage, fixture toppers, window displays, and canvas wall wraps. I also contributed to visual merchandising, helping to style product layouts and fixtures to align with the updated aesthetic and seasonal storytelling. To build awareness ahead of the event, I created and deployed promotional emails, digital ads, and TikTok content
Storefront Signage & Visuals
Designed the large-scale exterior panels above the O’Neill sign to reflect brand storytelling and seasonal campaign visuals. Window posters were also created to promote the 30% off offer and encourage walk-in traffic.
Branded Floor Stencil
Created a custom floor stencil of the O’Neill logo to serve as a focal point for the store’s entry path and reinforce brand identity.
Wall Visuals, Signage & Merchandising
Designed canvas wall wraps and promo signage to support key product zones and seasonal storytelling. Worked with the team to style displays and merchandise both men’s and women’s sections.
Promotional Email, Social Ads & TikTok
Created and deployed email and digital ad assets to build awareness ahead of the reopening. I also created TikTok content to drive in-store traffic and engagement. Messaging and visuals were aligned across all platforms for a cohesive customer experience.